Taewoo Roh

Soonchunhyang University

Shinchangmyun, Asan 336-745

SCHOLARLY PAPERS

3

DOWNLOADS

475

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

The Effect of eWOM on Purchase Intention for Korean-brand Cars in Russia: The Mediating Role of Brand Image and Perceived Quality

Journal of Korea Trade Vol. 23, No. 5, August 2019, 102-117
Number of pages: 16 Posted: 10 Dec 2019
Yu Evgeniy, Kangmun Lee and Taewoo Roh
affiliation not provided to SSRN, affiliation not provided to SSRN and Soonchunhyang University
Downloads 427 (80,128)
Citation 1

Abstract:

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Brand Image, Electronic Word of Mouth, eWOM Credibility, eWOM Quantity, eWOM Quality, Perceived Quality, Purchase Intention

2.

Does Doing Good Make a Firm Live Longer?: A Study on Slack Resources, Corporate Giving, and Corporate Survival

Journal of International Trade & Commerce, Vol.13, No.5, pp.109-124
Number of pages: 16 Posted: 09 Nov 2017
Taewoo Roh
Soonchunhyang University
Downloads 24 (575,604)

Abstract:

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Corporate Giving, Corporate Survival, Slack Resources

3.

External Knowledge Search, Organizational Proximity and Innovation Performance in South Korean SMEs

Journal of International Trade & Commerce, Vol. 12, No. 3, pp. 45-60
Number of pages: 16 Posted: 03 May 2017
Jae-Jin David Roh and Taewoo Roh
Independent and Soonchunhyang University
Downloads 24 (575,604)

Abstract:

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Breadth, Depth, Open Innovation, Organizational Proximity