Shiladitya Ray

Independent

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How the Marketplace of Communities on Social Media Affects Performance: TV Shows and their Twitter Presence

Number of pages: 47 Posted: 04 May 2017 Last Revised: 29 Mar 2021
Anil R Doshi, Tobias Kretschmer and Shiladitya Ray
University College London - School of Management, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Independent
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Abstract:

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social media, communities, intensity of interest, digital platforms