Shrihari Sridhar

Texas A&M University - Department of Marketing

Center for Executive Development Professor of Marketing

430 Wehner

College Station, TX 77843-4218

United States

http://mays.tamu.edu/directory/shriharisridhar/

SCHOLARLY PAPERS

7

DOWNLOADS

528

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (7)

1.

Attribute-Level Satisfaction, Overall Customer Satisfaction, and Performance Outcomes in Business-to-Business Firms

Number of pages: 79 Posted: 08 May 2017 Last Revised: 13 May 2018
Rice University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Iowa State University, Texas A&M University (TAMU), Mays Business School, Business Administration - Marketing, Students and Texas A&M University - Department of Marketing
Downloads 318 (94,616)

Abstract:

Loading...

business-to-business marketing, overall satisfaction, financial performance, positive asymmetry, negative asymmetry, attribute-level satisfaction

2.

Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms

Mays Business School Research Paper No. 3071616, Kenan Institute of Private Enterprise Research Paper Forthcoming
Number of pages: 57 Posted: 17 Nov 2017 Last Revised: 30 Jan 2019
Huanhuan Shi, Rajdeep Grewal and Shrihari Sridhar
University of Nebraska at Lincoln - Department of Marketing, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Texas A&M University - Department of Marketing
Downloads 124 (227,556)
Citation 1

Abstract:

Loading...

advertising spending, voluntary disclosure, herding

3.

Investigating Organizational Drivers of Jugaad Innovations: A Study of Indian Missionary Hospitals

Number of pages: 55 Posted: 05 Dec 2018
Amalesh Sharma, Shrihari Sridhar, Aditya Moses and Sourav Borah
Texas A&M University - Department of Marketing, Texas A&M University - Department of Marketing, Indian Institute of Management, Ahmedabad and Indian Institute of Management (IIM), Ahmedabad
Downloads 32 (462,990)

Abstract:

Loading...

Jugaad Innovation, Formalization, Specialization, Elaboration by Internal Stakeholders, Corporate Governance Practices, Mature Social Enterprises

4.

Leveraging Trust in Buyer-Seller Relationships to Battle Market Turbulence

Number of pages: 42 Posted: 27 Dec 2018
Baylor University - Hankamer School of Business, Texas A&M University (TAMU), Mays Business School, Business Administration - Marketing, Students, Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Texas A&M University - Department of Marketing
Downloads 24 (499,336)

Abstract:

Loading...

buyer–seller relationships, business trust, personal trust, market turbulence, social capital, satisfaction, loyalty, relationship marketing

5.

Safety in Numbers? An Analysis of Market Concentration and Safety in the Commercial Railroad Industry

Mays Business School Research Paper No. 3009220
Number of pages: 41 Posted: 29 Jul 2017
Michael Shashoua, Shrihari Sridhar and Vikas Mittal
Rice University - Department of Economics, Students, Texas A&M University - Department of Marketing and Rice University
Downloads 19 (528,338)

Abstract:

Loading...

safety; accidents; market concentration; HHI; quasi-experimental; mediators

6.

Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment

Number of pages: 57 Posted: 28 Jun 2019
Mays Business School, Texas A&M University, Iowa State University, Texas A&M University - Department of Marketing, Rice University, University of Texas at Dallas - Southwestern Medical Center and University of Texas at Dallas - Southwestern Medical Center
Downloads 11 (576,595)
Citation 1

Abstract:

Loading...

Cancer outreach intervention, targeted marketing, preventive care, randomized field experiment, machine learning, causal forests

7.

Investigating the Academic Performance and Disciplinary Consequences of School District Internet Access Spending

Mays Business School Research Paper No. 3162837
Posted: 03 May 2018 Last Revised: 12 Jun 2019
Yixing Chen, Vikas Mittal and Shrihari Sridhar
Mays Business School, Texas A&M University, Rice University and Texas A&M University - Department of Marketing

Abstract:

Loading...

non-profit, marketing-mix investments, internet access spending, observational data, public school districts, household broadband coverage