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Ji-Bum Jung

Independent

United States

SCHOLARLY PAPERS

1

DOWNLOADS

317

TOTAL CITATIONS

0

Scholarly Papers (1)

1.

How Potential UK Tourists Perceived South Korea As a Tourism Destination Brand

Journal of International Trade & Commerce, Vol.13, No.2, pp.129-148
Number of pages: 20 Posted: 09 May 2017
Rhea Kim, Jong-Ho Huh and Ji-Bum Jung
University of Edinburgh, Seoul Women’s University and Independent
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Abstract:

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Brand Personality, Destination Branding, Tourism Destination Brand, UK Tourists