Benedikt Schnurr

University of Innsbruck

Universitätsstraße 15

Innsbruck, Innsbruck 6020

Austria

SCHOLARLY PAPERS

2

DOWNLOADS

2

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

The Impact of Atypical Product Design on Consumer Product and Brand Perception

Journal of Brand Management, Vol. 24, Issue 6, 2017
Number of pages: 13 Posted: 27 Jul 2018
Benedikt Schnurr
University of Innsbruck
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Abstract:

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Product design, Atypicality, Brand perception, Interest, Product functionality

2.

How My Product Works and How it Looks: Effects of Functional and Aesthetic Co‐Creation and the Role of Product Expertise

Creativity and Innovation Management, Vol. 26, Issue 2, pp. 152-159, 2017
Number of pages: 8 Posted: 12 May 2017
Benedikt Schnurr
University of Innsbruck
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Abstract:

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