S Manohar

Bharathiar University - Bharathiar School of Management and Entrepreneur Development

Research Guide

Coimbatore, Tamil Nadu 641 046

India

SCHOLARLY PAPERS

3

DOWNLOADS

355

CITATIONS

0

Scholarly Papers (3)

1.

Attitude Towards Cosmetic Products Advertisements in Television Among Youth

Number of pages: 11 Posted: 18 May 2017
Ligo Koshy and S Manohar
Bharathiar University - Bharathiar School of Management and Entrepreneur Development and Bharathiar University - Bharathiar School of Management and Entrepreneur Development
Downloads 205 (146,449)

Abstract:

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Television, Advertisements, Buying Behaviour, Youth, Cosmetics

2.

Influence of Celebrity Endorsement on Brand Image of Grooming Products

Number of pages: 12 Posted: 17 May 2017
Ligo Koshy and S Manohar
Bharathiar University - Bharathiar School of Management and Entrepreneur Development and Bharathiar University - Bharathiar School of Management and Entrepreneur Development
Downloads 132 (214,078)

Abstract:

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Impact, Celebrity Endorsement, Endorser, Controversy Risk, Favourable Attitude, Brand Image

3.

Exploring the Intention to Watch Advertisements on YouTube Among Youth

Number of pages: 7 Posted: 14 Nov 2018
Ligo Koshy and S Manohar
Bharathiar University - Bharathiar School of Management and Entrepreneur Development and Bharathiar University - Bharathiar School of Management and Entrepreneur Development
Downloads 18 (526,610)

Abstract:

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online advertisements, YouTube video advertising, attitude towards advertising, intention to watch online advertisements