Yu Xiong

University of Newcastle (Australia) - Newcastle Business School

City Campus East-1

NE1 8ST

United Kingdom

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Scholarly Papers (1)

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Information Strategies of New Product Introduction in Vertical Markets

Center for Competition Policy (CCP) Working Paper 17-3
Number of pages: 41 Posted: 24 May 2017
University of East Anglia (UEA) - Norwich Business School, University of East Anglia (UEA) - Centre for Competition Policy, University of East Anglia (UEA) - Norwich Business School and University of Newcastle (Australia) - Newcastle Business School
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Abstract:

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Channel Relationships, Competitive Analysis, Marketing Strategy, Word-of-Mouth