Sylvie Thompson

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

SCHOLARLY PAPERS

6

DOWNLOADS

14

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (6)

1.

David's Bridal: Customer Relationship Management in the Digital Age

Darden Case No. UVA-M-0899
Number of pages: 20 Posted: 30 May 2017
Kimberly Whitler, Paul Farris and Sylvie Thompson
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 6 (612,942)
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Abstract:

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online, mobile, social media, vertical integration, customer insight, strategy

2.

J. C. Penney: The "Think Big" Strategy

Darden Case No. UVA-M-0841
Number of pages: 22 Posted: 30 May 2017
Paul Farris and Sylvie Thompson
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 4 (626,685)
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Abstract:

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market positioning, turnaround strategy

3.

The Influence of Cultural Values in Business Practice

Darden Case No. UVA-OB-1056
Number of pages: 13 Posted: 30 May 2017
Kristin Behfar, Sylvie Thompson and Gerry Yemen
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 2 (644,260)
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Abstract:

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management across cultures, ethnic and religious tensions, national cultures, business climates, mores, norms, cultural difference, diversity, Toyota, Wal-Mart

4.

Progressive Insurance: Making Pay as You Drive a Snap for Consumers

Darden Case No. UVA-M-0873
Number of pages: 21 Posted: 30 May 2017
Paul Farris, Sylvie Thompson and Thomas J. Steenburgh
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden Graduate School of Business
Downloads 1 (656,487)
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Abstract:

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advertising strategy, pricing strategy, branding, marketing communications, brand strategy, brand management, Progressive Insurance, Snapshot, B to C, Rate Sucker, Flo, marketing budget, marketing forecast

5.

Suntrust Banks, Inc.: Coke Refreshes Tier 1 Capital

Darden Case No. UVA-C-2337
Number of pages: 12 Posted: 30 May 2017
Mary Margaret Frank and Sylvie Thompson
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1 (656,487)
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Abstract:

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accounting, financial crisis

6.

J. C. Penney: Reinventing Fair and Square Deals (a)

Darden Case No. UVA-M-0835
Number of pages: 11 Posted: 30 May 2017
Paul Farris and Sylvie Thompson
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 0 (673,801)
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Abstract:

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positioning