Virginia Weiler

University of Southern Indiana

Instructor of Marketing

8600 University Boulevard

Evansville, IN 47712

United States

SCHOLARLY PAPERS

2

DOWNLOADS

7

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Chick-Fil-A: A Bird of a Different Feather

Darden Case No. UVA-G-0632
Number of pages: 14 Posted: 30 May 2017
Paul J. Simko, Paul Farris, Virginia Weiler and Peter Gerardo
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Southern Indiana and University of Virginia - Darden School of Business
Downloads 6 (609,165)
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Abstract:

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franchise, fast food, family ownership, succession, management philosophy, strategic issues

2.

Uber Pricing Strategies and Marketing Communications

Darden Case No. UVA-M-0871
Number of pages: 15 Posted: 30 May 2017
Paul Farris, Gerry Yemen, Virginia Weiler and Kusum L. Ailawadi
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Southern Indiana and Dartmouth College - Tuck School of Business
Downloads 1 (653,079)
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Abstract:

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Lean startup, innovation, supply demand, government, regulation, transportation