Tamara Harvey

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

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Philips Lighting Company: The Earth Light

Darden Case No. UVA-M-0401
Number of pages: 14 Posted: 16 Jun 2009
Paul Farris, Sheryl Gatto and Tamara Harvey
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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Abstract:

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distribution channels, distribution strategy, market position