Lauren Killgallon

affiliation not provided to SSRN

No Address Available

SCHOLARLY PAPERS

1

DOWNLOADS

438

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

Actions:
Email selected abstracts
1.

Philip Morris U.S.A. And Marlboro Friday (a) (Condensed)

Downloads 438 (103,267)

Philip Morris U.S.A. And Marlboro Friday (a) (Condensed)

Darden Case No. UVA-M-0657
Number of pages: 4 Posted: 21 Oct 2008
Paul Farris, Mark E. Parry, Richard R. Johnson, Lauren Killgallon and Yoshinobu Sato
University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, affiliation not provided to SSRN and University of Marketing and Distribution Sciences
Downloads 365 (126,357)
  • Add to Cart

Abstract:

Loading...

brand management, pricing

Philip Morris U.S.A. And Marlboro Friday (a) (Condensed)

Darden Case No. UVA-M-0657
Number of pages: 4 Posted: 21 Oct 2008
Richard R. Johnson, Paul Farris, Mark E. Parry, Lauren Killgallon and Yoshinobu Sato
Independent, University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, affiliation not provided to SSRN and University of Marketing and Distribution Sciences
Downloads 73 (492,966)
  • Add to Cart

Abstract:

Loading...

brand management, pricing