Marian Chapman Moore

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

SCHOLARLY PAPERS

12

DOWNLOADS

13

CITATIONS

0

Scholarly Papers (12)

1.

Makeup Shake-Up: The Challenge of Multichannel Marketing

Darden Case No. UVA-M-0865
Number of pages: 27 Posted: 30 May 2017
Paul Farris, Marian Chapman Moore, Cara Bunyan and Kenneth Fineo
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 6 (604,631)
  • Add to Cart

Abstract:

Loading...

multichannel retailing, omnichannel marketing, consumer behavior, marketing personas, personas, marketing research, cosmetics industry

2.

A Note on Market Definition, Segmentation, and Targeting: Three (of Four) Steps in Developing Marketing Strategy

Darden Case No. UVA-M-0895
Number of pages: 13 Posted: 06 Jul 2017 Last Revised: 06 Nov 2017
Marian Chapman Moore and Kimberly Whitler
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 4 (618,203)
  • Add to Cart

Abstract:

Loading...

segmentation, marketing, 4 Ps, targeting, positioning

3.

Plbsearch: Growing with Linkedin

Darden Case No. UVA-M-0858
Number of pages: 10 Posted: 30 May 2017
Marian Chapman Moore
University of Virginia - Darden School of Business
Downloads 1 (648,637)
  • Add to Cart

Abstract:

Loading...

digital marketing, B2B marketing, social networking, Internet, strategy, business-to-business marketing, recruit, interview, staffing, professional staffing, HR, human resources, headhunter, head hunter, LinkedIn, Linked In

4.

Zyrtec: Responding to Allegra

Darden Case No. UVA-M-0847
Number of pages: 22 Posted: 30 May 2017
Marian Chapman Moore, Karin Bergqvist and Angela Xiaofeng Li
University of Virginia - Darden School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 1 (648,637)
  • Add to Cart

Abstract:

Loading...

private-label brands, allergy franchise, consumer awareness, marketing strategy

5.

The Customer-Focused Growth Project

Darden Case No. UVA-M-0798
Number of pages: 19 Posted: 30 May 2017
Marian Chapman Moore and Joel Urbany
University of Virginia - Darden School of Business and University of Notre Dame - Department of Marketing
Downloads 1 (648,637)
  • Add to Cart

Abstract:

Loading...

marketing strategy, customer assessment, customer needs analysis, customer benefit ladders, growth opportunities, growth strategy, organic growth, growth ideas, competitive advantage, SWOT

6.

Design Thinking at Great Lakes: The Search for Growth

Darden Case No. UVA-S-0248
Number of pages: 5 Posted: 02 Jun 2017
Marian Chapman Moore
University of Virginia - Darden School of Business
Downloads 0 (666,530)
  • Add to Cart

Abstract:

Loading...

snacks, marketing, Millennials, generation, youth, preference

7.

Philip Morris USA: Life after the Master Settlement Agreement (a)

Darden Case No. UVA-S-0157
Number of pages: 12 Posted: 02 Jun 2017
Marian Chapman Moore, Andrew Wicks, Elizabeth A. Powell and Brooke Correll
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 0 (666,530)
  • Add to Cart

Abstract:

Loading...

mission, values, strategy, language, communication, business in society, enterprise perspective, general management

8.

Altamar Brands and Absinthe: Feeding "the Green Fairy"

Darden Case No. UVA-M-0844
Number of pages: 11 Posted: 30 May 2017
Marian Chapman Moore and Brooke Correll
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 0 (666,530)
  • Add to Cart

Abstract:

Loading...

product introduction, product distribution, consumer demand

9.

Wheaties: Reinvigorating an Iconic Brand (a)

Darden Case No. UVA-M-0828
Number of pages: 7 Posted: 30 May 2017
Marian Chapman Moore
University of Virginia - Darden School of Business
Downloads 0 (666,530)
  • Add to Cart

Abstract:

Loading...

market share, brand equity, advertising

10.

Brooke Correll and Clos Du Val: Adventures in Napa Valley (a) and (B) (Condensed)

Darden Case No. UVA-M-0788
Number of pages: 18 Posted: 30 May 2017
Marian Chapman Moore
University of Virginia - Darden School of Business
Downloads 0 (666,530)
  • Add to Cart

Abstract:

Loading...

marketing branding pricing turnaround

11.

Wal-Mart Sustainability Through Lightbulbs: Flickering Out?

Darden Case No. UVA-M-0801
Number of pages: 14 Posted: 30 May 2017
Marian Chapman Moore and Tucker Norton
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 0 (666,530)
  • Add to Cart

Abstract:

Loading...

sustainability, marketing strategy, consumer behavior

12.

Kalashnikov: What's in a Name? (A)

Darden Case No. UVA-M-0697
Number of pages: 7 Posted: 30 May 2017
Lynn Isabella, Marian Chapman Moore, Hatem Hatem, Chris Borunda and Gerry Yemen
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 0 (666,530)
  • Add to Cart

Abstract:

Loading...

brand management marketing branding