Ivy Zuckerman

affiliation not provided to SSRN

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Svedka Vodka (a)

Darden Case No. UVA-M-0774
Number of pages: 16 Posted: 07 Apr 2010
Paul Farris, Rajkumar Venkatesan and Ivy Zuckerman
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
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Abstract:

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vodka beverage launch distribution channels, marketing communications