Daniel Shively

Independent

SCHOLARLY PAPERS

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Scholarly Papers (2)

Netflix, Inc.: The Mouse Strikes Back

Darden Case No. UVA-M-0975
Number of pages: 7 Posted: 07 Oct 2020
Rajkumar Venkatesan, Shea Gibbs and Daniel Shively
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and Independent
Downloads 749 (46,803)

Abstract:

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Netflix, Disney, streaming video, recommendation systems, video on demand, DVD, data mining, algorithm, customer lifetime value, subscription services, collaborative filtering, market capitalization, competition, marketing analytics, data analysis

Darden Case No.
Number of pages: 1 Posted: 04 Sep 2019 Last Revised: 28 Aug 2020
Rajkumar Venkatesan, Shea Gibbs and Daniel Shively
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and Independent
Downloads 117 (324,377)

Abstract:

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2.

Netflix, Inc.: The Customer Strikes Back

Darden Case No. UVA-M-0834
Number of pages: 7 Posted: 30 May 2017
Rajkumar Venkatesan and Daniel Shively
University of Virginia - Darden School of Business and Independent
Downloads 7 (807,996)
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Abstract:

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perceptual market map, customer retention, customer lifetime value, CLV