Daniel Shively

Independent

No Address Available

United States

SCHOLARLY PAPERS

2

DOWNLOADS

7

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Netflix, Inc.: The Customer Strikes Back

Darden Case No. UVA-M-0834
Number of pages: 7 Posted: 30 May 2017
Rajkumar Venkatesan and Daniel Shively
University of Virginia - Darden School of Business and Independent
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Abstract:

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perceptual market map, customer retention, customer lifetime value, CLV

2.

Netflix, Inc.: The Mouse Strikes Back

Darden Case No. UVA-M-0975
Number of pages: 7 Posted: 04 Sep 2019
Rajkumar Venkatesan, Shea Gibbs and Daniel Shively
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and Independent
Downloads 2 (671,082)
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Abstract:

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Netflix, Disney, streaming video, recommendation systems, video on demand, DVD, data mining, algorithm, customer lifetime value, subscription services, collaborative filtering, market capitalization, competition, marketing analytics, data analysis