Brooke Correll

affiliation not provided to SSRN

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SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Philip Morris USA: Life after the Master Settlement Agreement (a)

Darden Case No. UVA-S-0157
Number of pages: 12 Posted: 02 Jun 2017
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
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Abstract:

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mission, values, strategy, language, communication, business in society, enterprise perspective, general management

2.

Altamar Brands and Absinthe: Feeding "the Green Fairy"

Darden Case No. UVA-M-0844
Number of pages: 11 Posted: 30 May 2017
Marian Chapman Moore and Brooke Correll
University of Virginia - Darden School of Business and affiliation not provided to SSRN
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Abstract:

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product introduction, product distribution, consumer demand