Shea Gibbs

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

SCHOLARLY PAPERS

8

DOWNLOADS

17

CITATIONS

0

Scholarly Papers (8)

1.

Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?

Darden Case No. UVA-M-0897
Number of pages: 6 Posted: 30 May 2017
Shea Gibbs and Rajkumar Venkatesan
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 5 (598,030)
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Abstract:

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text mining, sentiment analysis, data mining, data analysis, regression analysis

2.

Segmentation at Sticks Kebob Shop

Darden Case No. UVA-M-0866
Number of pages: 10 Posted: 30 May 2017 Last Revised: 20 Oct 2018
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 4 (604,554)
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Abstract:

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marketing analytics, restaurant, expansion, advertising and promotion, survey, expansion

3.

Leading Change: How Alaska Airlines Took Over an Industry Darling

Darden Case No. UVA-BC-0268
Number of pages: 11 Posted: 07 Jan 2019 Last Revised: 01 Mar 2019
June West and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 3 (612,011)
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Alaska Airlines, Virgin America, commercial airline, communication, leadership, role-based team building, change management, systems integration, process engineering, information technology, IT, merger, acquisition, data migration, diversity, female protagonist

4.

Paid Search Advertising

Darden Case No. UVA-M-0860
Number of pages: 12 Posted: 30 May 2017 Last Revised: 25 May 2018
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 3 (612,011)
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paid search, digital marketing, search engine marketing, customer lifetime value, advertising, internet marketing, social media, Google, AdWords

5.

Miles from Home: Transforming the Poorest, Most Expansive School Districts in New Mexico

Darden Case No. UVA-BC-0266
Number of pages: 13 Posted: 27 Nov 2018 Last Revised: 01 Mar 2019
June West and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1 (633,452)
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education, educational leadership, school turnaround, leadership, talent management, differentiated support, accountability, instructional infrastructure, Darden/Curry Partnership for Leaders in Education, New Mexico Public Education Department, district shepherd, data-driven instruction, formative assessment, behavioral event interview, Gallup-McKinley

6.

The Tata Nano: The People's Car (Abridged)

Darden Case No. UVA-M-0850
Number of pages: 6 Posted: 30 May 2017
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1 (633,452)
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environment analysis, positioning, international markets, innovative distribution

7.

Logistic Regression

Darden Case No. UVA-M-0859
Number of pages: 10 Posted: 30 May 2017
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 0 (650,903)
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logistic regression, linear regression, dummy variable, consumer utility, binomial logistic regression, binomial regression, odds ratio, regression probabilities, marketing metrics, marketing analytics

8.

Multiple Regression and Marketing-Mix Models

Darden Case No. UVA-M-0855
Number of pages: 10 Posted: 30 May 2017
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 0 (650,903)
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Abstract:

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omitted-variable bias, regression, multiple linear regression, linear regression