Shea Gibbs

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

SCHOLARLY PAPERS

10

DOWNLOADS

23

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (10)

1.

Segmentation at Sticks Kebob Shop

Darden Case No. UVA-M-0866
Number of pages: 10 Posted: 30 May 2017 Last Revised: 20 Oct 2018
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 6 (630,718)
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Abstract:

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marketing analytics, restaurant, expansion, advertising and promotion, survey, expansion

2.

Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?

Darden Case No. UVA-M-0897
Number of pages: 6 Posted: 30 May 2017
Shea Gibbs and Rajkumar Venkatesan
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 5 (637,646)
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text mining, sentiment analysis, data mining, data analysis, regression analysis

3.

Leading Change: How Alaska Airlines Took Over an Industry Darling

Darden Case No. UVA-BC-0268
Number of pages: 11 Posted: 07 Jan 2019 Last Revised: 01 Mar 2019
June A. West and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 3 (652,656)
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Alaska Airlines, Virgin America, commercial airline, communication, leadership, role-based team building, change management, systems integration, process engineering, information technology, IT, merger, acquisition, data migration, diversity, female protagonist

4.

Paid Search Advertising

Darden Case No. UVA-M-0860
Number of pages: 12 Posted: 30 May 2017 Last Revised: 25 May 2018
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 3 (652,656)
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paid search, digital marketing, search engine marketing, customer lifetime value, advertising, internet marketing, social media, Google, AdWords

5.

Highly Recommended: Collaborative Filtering Gives Customers What They Want

Darden Case No. UVA-M-0974
Number of pages: 11 Posted: 04 Sep 2019
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 2 (662,193)
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collaborative filtering, slope one, parametric model, nonparametric model, logistic regression, weighted averages, predictive analytics, ordinal logit, recommendation algorithms, choice behavior, decision analysis, proportional odds assumption, alternative least squares, cold start problem, popularity bias, matrix factorization, streaming video, marketing analytics, data analysis, Netflix, cluster analysis

6.

Netflix, Inc.: The Mouse Strikes Back

Darden Case No. UVA-M-0975
Number of pages: 7 Posted: 04 Sep 2019
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and Independent
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Netflix, Disney, streaming video, recommendation systems, video on demand, DVD, data mining, algorithm, customer lifetime value, subscription services, collaborative filtering, market capitalization, competition, marketing analytics, data analysis

7.

Miles from Home: Transforming the Poorest, Most Expansive School Districts in New Mexico

Darden Case No. UVA-BC-0266
Number of pages: 13 Posted: 27 Nov 2018 Last Revised: 01 Mar 2019
June A. West and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1 (674,193)
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education, educational leadership, school turnaround, leadership, talent management, differentiated support, accountability, instructional infrastructure, Darden/Curry Partnership for Leaders in Education, New Mexico Public Education Department, district shepherd, data-driven instruction, formative assessment, behavioral event interview, Gallup-McKinley

8.

The Tata Nano: The People's Car (Abridged)

Darden Case No. UVA-M-0850
Number of pages: 6 Posted: 30 May 2017
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1 (674,193)
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environment analysis, positioning, international markets, innovative distribution

9.

Logistic Regression

Darden Case No. UVA-M-0859
Number of pages: 10 Posted: 30 May 2017
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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logistic regression, linear regression, dummy variable, consumer utility, binomial logistic regression, binomial regression, odds ratio, regression probabilities, marketing metrics, marketing analytics

10.

Multiple Regression and Marketing-Mix Models

Darden Case No. UVA-M-0855
Number of pages: 10 Posted: 30 May 2017
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 0 (691,280)
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omitted-variable bias, regression, multiple linear regression, linear regression