Kenneth Fineo

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Makeup Shake-Up: The Challenge of Multichannel Marketing

Darden Case No. UVA-M-0865
Number of pages: 27 Posted: 30 May 2017
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
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Abstract:

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multichannel retailing, omnichannel marketing, consumer behavior, marketing personas, personas, marketing research, cosmetics industry