Brandon Chinn

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Brand Equity: An Overview

Darden Case No. UVA-M-0879
Number of pages: 27 Posted: 30 May 2017
Paul Farris, Eric Gregg, Brandon Chinn and Mariela Razuri
University of Virginia - Darden School of Business, iLoyalty, affiliation not provided to SSRN and affiliation not provided to SSRN
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Abstract:

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brand equity, brand, brand strategy, marketing