Leandro Guissoni

FGV-EAESP

Brazil

SCHOLARLY PAPERS

2

DOWNLOADS

5

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Choosing the Right Metrics for Listerine Brand Management in Brazil

Darden Case No. UVA-M-0902
Number of pages: 11 Posted: 30 May 2017
Paul Farris, Leandro Guissoni and Olegário Araújo
University of Virginia - Darden School of Business, FGV-EAESP and affiliation not provided to SSRN
Downloads 4 (689,405)
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Abstract:

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marketing, metrics, brand strategy, brand management, Johnson and Johnson, market share, Brazil, market penetration

2.

Arredondar Movement: Expanding Micro-Donations in Brazil

Darden Case No. UVA-M-0987
Number of pages: 14 Posted: 09 Sep 2020
FGV-EAESP, FGV-EAESP, Getulio Vargas Foundation (FGV) and FGV-EAESP
Downloads 1 (719,801)

Abstract:

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social enterprise, micro-donation, nongovernmental organization, social impact, culture of donation, financial sustainability, social entrepreneur, retail, Brazil, advertising, marketing, data analytics, cluster analysis, customer profiles, segmentation