Olegário Araújo

affiliation not provided to SSRN

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Choosing the Right Metrics for Listerine Brand Management in Brazil

Darden Case No. UVA-M-0902
Number of pages: 11 Posted: 30 May 2017
Paul Farris, Leandro Guissoni and Olegário Araújo
University of Virginia - Darden School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
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Abstract:

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marketing, metrics, brand strategy, brand management, Johnson and Johnson, market share, Brazil, market penetration