Marcia Conner

University of Virginia - Darden School of Business

Batten Institute Fellow

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

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Wd-40 Company: The Squeak, Smell, and Dirt Business (a)

Darden Case No. UVA-OB-0764
Number of pages: 9 Posted: 21 Oct 2008
James G. Clawson, Gerry Yemen and Marcia Conner
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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Abstract:

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change, change management, competitors, change agent, change from the outside, learning, learning theory, learning culture, mistakes