Ioannis Fragkos

University College London

Gower Street

London, WC1E 6BT

United Kingdom

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A/B Testing at Vungle

Darden Case No. UVA-QA-0821
Number of pages: 7 Posted: 18 Jul 2018
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University College London
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Abstract:

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hypothesis testing, A/B test, horse race, paired t-test, parallel run, algorithm, eRPM, conversion rate