Tania de la Pena Calderon

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

SCHOLARLY PAPERS

2

DOWNLOADS

335

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Conceptual Models of How Advertising Works to Persuade Individuals

Darden Case No. UVA-M-0681
Number of pages: 6 Posted: 16 Jun 2009
Paul Farris and Tania de la Pena Calderon
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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Abstract:

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advertising, decision making

2.

Managing the Copy-Testing Process

Darden Case No. UVA-M-0680
Number of pages: 11 Posted: 16 Jun 2009
Tania de la Pena Calderon and Paul Farris
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 55 (374,677)
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Abstract:

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advertising