Eric Kang

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

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Product-Line Strategy at Porsche: The Effect of New Models on the Porsche Brand and the 911

Darden Case No. UVA-M-0695
Number of pages: 17 Posted: 30 May 2017
Paul Farris, Eric Kang and Jordan Mitchell
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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Abstract:

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product-line policy, marketing