Author Page for Dick R. Wittink

Do Changes in Customer Satisfaction Lead to Changes in Sales Performance in Food Retailing?

Number of pages: 44 Posted: 28 Apr 2003

Miguel Ignacio Gomez, Edward W. McLaughlin and Dick R. Wittink

Cornell University - Food Industry Management Program, Cornell University - School of Applied Economics and Management and Yale University, School of Management (Deceased)

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Abstract:

2.

How Promotions Work: Scan*Pro-Based Evolutionary Model Building

Number of pages: 24 Posted: 09 Sep 2002

Peter S.H. Leeflang, Harald J. van Heerde and Dick R. Wittink

University of Groningen - Faculty of Economics and Business, Massey University - Dept of Communication, Journalism & Marketing and Yale University, School of Management (Deceased)

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Abstract:

3.

Dynamic Analysis of a Competitive Marketing System

Yale SOM Working Paper No. MK-04

Number of pages: 53 Posted: 02 Oct 2001

Csilla Horvath, Peter S.H. Leeflang and Dick R. Wittink

Radboud University Nijmegen, University of Groningen - Faculty of Economics and Business and Yale University, School of Management (Deceased)

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Citation 3

Abstract:

4.

Models of Job Preference for Stanford MBA's '78

Stanford University Graduate School of Business Research Paper No. 2018

Number of pages: 36 Posted: 25 Feb 2009

David B. Montgomery and Dick R. Wittink

Stanford Graduate School of Business and Yale University, School of Management (Deceased)

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Abstract:

5.

Is 3/4 of the Sales Promotion Bump Due to Brand Switching? No, it is 1/3.

CentER Discussion Paper No. 2003-05

Posted: 14 May 2004

Sachin Gupta, Harald J. van Heerde and Dick R. Wittink

Cornell University - Samuel Curtis Johnson Graduate School of Management, Massey University - Dept of Communication, Journalism & Marketing and Yale University, School of Management (Deceased)

Dick R. Wittink

Yale University, School of Management (Deceased)

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Scholarly Papers (5)

Do Changes in Customer Satisfaction Lead to Changes in Sales Performance in Food Retailing?

Abstract:

How Promotions Work: Scan*Pro-Based Evolutionary Model Building

Abstract:

Dynamic Analysis of a Competitive Marketing System

Abstract:

Models of Job Preference for Stanford MBA's '78

Abstract:

Is 3/4 of the Sales Promotion Bump Due to Brand Switching? No, it is 1/3.

Abstract: