Dick R. Wittink

Yale University, School of Management (Deceased)

N/A

SCHOLARLY PAPERS

5

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Top 9,132

in Total Papers Downloads

5,004

CITATIONS

3

Scholarly Papers (5)

1.

Do Changes in Customer Satisfaction Lead to Changes in Sales Performance in Food Retailing?

Yale SOM Working Paper No. MS-14
Number of pages: 44 Posted: 28 Apr 2003
Cornell University - Food Industry Management Program, Cornell University - School of Applied Economics and Management and Yale University, School of Management (Deceased)
Downloads 1,725 (9,163)

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2.

Dynamic Analysis of a Competitive Marketing System

Yale SOM Working Paper No. MK-04
Number of pages: 53 Posted: 02 Oct 2001
Csilla Horvath, Peter S.H. Leeflang and Dick R. Wittink
Radboud University Nijmegen, University of Groningen - Faculty of Economics and Business and Yale University, School of Management (Deceased)
Downloads 1,637 (9,980)
Citation 2

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3.

How Promotions Work: Scan*Pro-Based Evolutionary Model Building

Schmalenbach Business Review, Vol. 54, July 2002
Number of pages: 24 Posted: 09 Sep 2002
University of Groningen - Faculty of Economics and Business, Massey University - Dept of Communication, Journalism & Marketing and Yale University, School of Management (Deceased)
Downloads 1,561 (10,807)

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4.

Models of Job Preference for Stanford MBA's '78

Stanford University Graduate School of Business Research Paper No. 2018
Number of pages: 36 Posted: 25 Feb 2009
David B. Montgomery and Dick R. Wittink
Stanford Graduate School of Business and Yale University, School of Management (Deceased)
Downloads 81 (301,154)

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5.

Is 3/4 of the Sales Promotion Bump Due to Brand Switching? No, it is 1/3.

CentER Discussion Paper No. 2003-05
Posted: 14 May 2004
Sachin Gupta, Harald J. van Heerde and Dick R. Wittink
Cornell University - Samuel Curtis Johnson Graduate School of Management, Massey University - Dept of Communication, Journalism & Marketing and Yale University, School of Management (Deceased)

Abstract:

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Sales promotions, brand switching, household data, choice models, purchase incidence models, purchase quantity models, elasticities