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Scholarly Papers (1)
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When and How Does Board-Level Marketing Experience Impact Firm Performance?
Marketing Science Institute, Report Number 15-109.
Posted: 06 Jun 2017
Kimberly Whitler
, Ryan Krause and
Donald R. Lehmann
University of Virginia - Darden School of Business, Independent and Columbia Business School - Marketing
Abstract:
Marketers on the Board, Board of Directors, Top Management Team, Chief Marketing Officer
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