Katie Kelting

Saint Louis University

220 North Grand Boulevard

St. Louis, MO 63103

United States

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Scholarly Papers (1)

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Copycat Private Labels Improve the Consumer Shopping Experience: A Fluency Perspective

Journal of Academy of Marketing Science, 45, 569
Posted: 06 Jun 2017
Katie Kelting, Adam Duhachek and Kimberly Whitler
Saint Louis University, Indiana University Bloomington and University of Virginia - Darden School of Business

Abstract:

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Fluency, Private labels, National brands, Imitation, Knowledge