Maria Rodas

University of Minnesota - Twin Cities - Carlson School of Management

19th Avenue South

Minneapolis, MN 55455

United States

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Conforming Conservatives: How Salient Social Identities Can Increase Donations

Journal of Consumer Psychology, Forthcoming
Number of pages: 44 Posted: 07 Jun 2017
Saint Louis University - Chaifetz School of Business, University of Minnesota - Twin Cities - Carlson School of Management, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and University of Minnesota - Twin Cities - Carlson School of Management
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Abstract:

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Political Ideology; Charitable Behavior; Social Identity; Social Norms; Conformity