Tobias Eismann

Friedrich-Alexander-Universität Erlangen-Nürnberg

Research Assistant

Lange Gasse 20

Nürnberg, 90409

Germany

http://www.industry.rw.fau.de

SCHOLARLY PAPERS

3

DOWNLOADS

127

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Untangling Social Media Excellence: Five Typical Patterns of Super Successful Posts

Proceedings of the 16th International Marketing Trends Conference, 2017
Number of pages: 9 Posted: 21 Jun 2017
Friedrich-Alexander-Universität Erlangen-Nürnberg, Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU), University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg and University of Erlangen-Nuremberg
Downloads 92 (288,317)

Abstract:

Loading...

social media, successful posts, communication effectiveness, marketing

2.

This is How We Do It: Untangling Patterns of Super Successful Social Media Activities

In: Meiselwitz G. (eds) Social Computing and Social Media. User Experience and Behavior. SCSM 2018. Lecture Notes in Computer Science, vol 10913. Springer, Cham; ISBN: 978-3-319-91521-0
Number of pages: 11 Posted: 14 Aug 2018
Friedrich-Alexander-Universität Erlangen-Nürnberg, Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU), University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg and University of Erlangen-Nuremberg
Downloads 28 (491,605)

Abstract:

Loading...

Social Media, Social Networking Site, Facebook, Social Media Posts, Marketing Communications, Social Media Excellence

3.

Crazy in Love with a Tech Giant? Exploring Consumer Perceptions of Digitally-Driven Brand Alliances

JOURNAL OF TECHNOLOGY AND INNOVATION MANAGEMENT 2019; 3(1): 1–9
Number of pages: 9 Posted: 04 Apr 2019
Timm Wagner, Tobias Eismann and Kai-Ingo Voigt
Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU), Friedrich-Alexander-Universität Erlangen-Nürnberg and University of Erlangen-Nuremberg
Downloads 7 (620,025)

Abstract:

Loading...

digitalization, brand alliances, consumer perception, tech giants, premium brands