Chinyelu Amangbo

Pan-Atlantic University - Lagos Business School

Km 22 Lekki Epe Expressway

Ajah

Lagos

Nigeria

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Scholarly Papers (1)

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Zenith Bank: The Marketing of an Initial Public Offering

Darden Case No. UVA-M-0751
Number of pages: 20 Posted: 16 Jun 2009
Gerry Yemen, James G. Clawson and Chinyelu Amangbo
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and Pan-Atlantic University - Lagos Business School
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Abstract:

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IPO, Commonwealth English, market efficiency, market planning, banks, market signalling, signaling marketing management, strategy, international banking, Nigeria