Yunke Mai

University of Kentucky - Gatton College of Business and Economics

550 South Limestone

Lexington, KY 40506

United States

  • University of Kentucky - Gatton College of Business and Economics

SCHOLARLY PAPERS

9

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Top 43,868

in Total Papers Downloads

2,215

SSRN CITATIONS

14

CROSSREF CITATIONS

1

Scholarly Papers (9)

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1.

Optimizing Free-to-Play Multiplayer Games with Premium Subscription

Management Science
Number of pages: 39 Posted: 11 Aug 2021 Last Revised: 11 Jul 2022
Yunke Mai and Bin Hu
University of Kentucky - Gatton College of Business and Economics and University of Texas at Dallas - Department of Information Systems & Operations Management
Downloads 629 (83,126)
Citation 6

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F2P, video game, social comparison, bass diffusion, replicator equation, evolutionary game theory, optimal control

2.

Courteous or crude? Managing user conduct to improve on-demand service platform performance

Forthcoming at Management Science
Number of pages: 53 Posted: 27 Nov 2018 Last Revised: 26 Apr 2022
Yunke Mai, Bin Hu and Saša Pekeč
University of Kentucky - Gatton College of Business and Economics, University of Texas at Dallas - Department of Information Systems & Operations Management and Fuqua School of Business, Duke University
Downloads 379 (152,883)

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on-demand service platform, evolutionary game theory, priority matching

3.

User-Generated Content Platforms: Managing the Relationship Triangle

Number of pages: 42 Posted: 07 Jun 2023 Last Revised: 19 Mar 2024
Ruize Ma, Yunke Mai and Bin Hu
Dalian University of Technology - School of Economics and Management, University of Kentucky - Gatton College of Business and Economics and University of Texas at Dallas - Department of Information Systems & Operations Management
Downloads 370 (156,990)

Abstract:

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4.

From Growth to Monetization: Managing Freemium Services

Number of pages: 40 Posted: 08 Feb 2023 Last Revised: 12 Aug 2024
Yunke Mai and Bin Hu
University of Kentucky - Gatton College of Business and Economics and University of Texas at Dallas - Department of Information Systems & Operations Management
Downloads 303 (195,258)

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Bass diffusion, replicator equation, optimal control, dynamic pricing

5.

Managing Innovation Spillover in Outsourcing

Production and Operations Management 29(10) 2252-2267
Number of pages: 49 Posted: 08 Jun 2017 Last Revised: 26 Apr 2022
Bin Hu, Yunke Mai and Saša Pekeč
University of Texas at Dallas - Department of Information Systems & Operations Management, University of Kentucky - Gatton College of Business and Economics and Fuqua School of Business, Duke University
Downloads 288 (205,199)
Citation 5

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Incremental innovation, disruptive innovation, knowledge spillover, strategic sourcing, coopetition, supplier encroachment

6.

Information Acquisition and Technology Adoption in a Partnership

Number of pages: 33 Posted: 14 Aug 2018
Yunke Mai and Saša Pekeč
University of Kentucky - Gatton College of Business and Economics and Fuqua School of Business, Duke University
Downloads 120 (446,818)

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Technology Adoption; Information Acquisition; Decision Analysis; Group Decision Making

7.

Scope 3 Emission Disclosure in Supply Chains: Equity and Efficiency

Number of pages: 72 Posted: 18 Jul 2024
Ruize Ma, Bin Hu and Yunke Mai
Dalian University of Technology - School of Economics and Management, University of Texas at Dallas - Department of Information Systems & Operations Management and University of Kentucky - Gatton College of Business and Economics
Downloads 87 (561,635)

Abstract:

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climate change, carbon dioxide, greenhouse gas, double counting, Life-Cycle Assessment

8.

The Impact of Review Image Quality: Evidence, Theory, and Managerial Implications

Number of pages: 40 Posted: 10 Jul 2024
Jiawei Chen, Yunke Mai and Chong Zhang
Shanghai University of Finance and Economics - School of Information Management and Engineering, University of Kentucky - Gatton College of Business and Economics and Tilburg University
Downloads 20 (987,910)

Abstract:

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Image quality, review platform, review rating, customer learning

9.

Consumer Engagement in the E-Waste Reverse Supply Chain with All-Inclusive Collection Service

Number of pages: 36 Posted: 12 Jul 2024
Yunke Mai and Haoying Sun
University of Kentucky - Gatton College of Business and Economics and Gatton College of Business & Economics
Downloads 19 (998,696)

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E-waste, Consumer engagement, Reverse supply chain