Yunke Mai

University of Kentucky - Gatton College of Business and Economics

550 South Limestone

Lexington, KY 40506

United States

  • University of Kentucky - Gatton College of Business and Economics

SCHOLARLY PAPERS

6

DOWNLOADS

1,590

SSRN CITATIONS

8

CROSSREF CITATIONS

1

Scholarly Papers (6)

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1.

Optimizing Free-to-Play Multiplayer Games with Premium Subscription

Management Science
Number of pages: 39 Posted: 11 Aug 2021 Last Revised: 11 Jul 2022
Yunke Mai and Bin Hu
University of Kentucky - Gatton College of Business and Economics and University of Texas at Dallas - Department of Information Systems & Operations Management
Downloads 502 (97,668)
Citation 3

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F2P, video game, social comparison, bass diffusion, replicator equation, evolutionary game theory, optimal control

2.

Courteous or crude? Managing user conduct to improve on-demand service platform performance

Forthcoming at Management Science
Number of pages: 53 Posted: 27 Nov 2018 Last Revised: 26 Apr 2022
Yunke Mai, Bin Hu and Saša Pekeč
University of Kentucky - Gatton College of Business and Economics, University of Texas at Dallas - Department of Information Systems & Operations Management and Fuqua School of Business, Duke University
Downloads 344 (150,861)

Abstract:

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on-demand service platform, evolutionary game theory, priority matching

3.

Managing Innovation Spillover in Outsourcing

Production and Operations Management 29(10) 2252-2267
Number of pages: 49 Posted: 08 Jun 2017 Last Revised: 26 Apr 2022
Bin Hu, Yunke Mai and Saša Pekeč
University of Texas at Dallas - Department of Information Systems & Operations Management, University of Kentucky - Gatton College of Business and Economics and Fuqua School of Business, Duke University
Downloads 273 (192,276)
Citation 4

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Incremental innovation, disruptive innovation, knowledge spillover, strategic sourcing, coopetition, supplier encroachment

4.

From Growth to Monetization: Managing Freemium Services

Number of pages: 38 Posted: 08 Feb 2023 Last Revised: 05 Oct 2023
Yunke Mai and Bin Hu
University of Kentucky - Gatton College of Business and Economics and University of Texas at Dallas - Department of Information Systems & Operations Management
Downloads 192 (268,791)

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5.

User-Generated Content Platforms: Managing the Relationship Triangle

Number of pages: 30 Posted: 07 Jun 2023
Ruize Ma, Yunke Mai and Bin Hu
Dalian University of Technology - School of Economics and Management, University of Kentucky - Gatton College of Business and Economics and University of Texas at Dallas - Department of Information Systems & Operations Management
Downloads 173 (294,600)

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6.

Information Acquisition and Technology Adoption in a Partnership

Number of pages: 33 Posted: 14 Aug 2018
Yunke Mai and Saša Pekeč
University of Kentucky - Gatton College of Business and Economics and Fuqua School of Business, Duke University
Downloads 106 (431,464)

Abstract:

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Technology Adoption; Information Acquisition; Decision Analysis; Group Decision Making