Karthik Sridhar

City University of New York - Allen G. Aaronson Department of Marketing & International Business

One Bernard Baruch Way, B12-240

New York, NY 10010-5585

United States

SCHOLARLY PAPERS

1

DOWNLOADS

20

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Shape- and Trait-Congruency: Using Appearance-Based Cues As a Basis for Product Recommendations

Journal of Consumer Psychology (Forthcoming), Baruch College Zicklin School of Business Research Paper No. 2018-08-03, University of Alberta School of Business Research Paper No. 2018-708
Number of pages: 28 Posted: 15 Aug 2018 Last Revised: 03 Oct 2018
Villanova University, City University of New York - Allen G. Aaronson Department of Marketing & International Business, St. John’s University, Hofstra University, City University of New York - Allen G. Aaronson Department of Marketing & International Business and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 20 (530,399)

Abstract:

Loading...

Agents, Recommendations, Word of Mouth, Field Experiments, Attributions and inference making