Xiaole Chen

The Chinese University of Hong Kong (CUHK) - CUHK Business School

Cheng Yu Tung Building

12 Chak Cheung Street

Shatin, N.T.

Hong Kong

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The Paradox of Choice: The False Premise of Omnichannel Services and How to Realize It

Number of pages: 51 Posted: 05 Sep 2019 Last Revised: 30 Nov 2019
Opher Baron, Xiaole Chen and Yang Li
University of Toronto - Operations Management, The Chinese University of Hong Kong (CUHK) - CUHK Business School and The Chinese University of Hong Kong (CUHK) - CUHK Business School
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Abstract:

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service operations; omnichannel services; customer choices; channel interference