Sandra Schubring

Technical University Hamburg-Harburg (TUHH)

Schwarzenbergstrasse 95

Hamburg, DE Hamburg 21073

Germany

SCHOLARLY PAPERS

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Scholarly Papers (2)

1.

When Predictors of Outcomes Are Necessary: Guidelines for the Combined Use of PLS-SEM and NCA

Industrial Management & Data Systems, 120(12), 2243-2267
Posted: 18 Sep 2020 Last Revised: 02 Dec 2020
Technical University Hamburg-Harburg (TUHH), Technical University Hamburg-Harburg (TUHH), University of Hamburg - Faculty of Economics and Business Administration, Hamburg University of Technology (TUHH) and Otto-von-Guericke-Universit├Ąt Magdeburg

Abstract:

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Necessary condition analysis, NCA, Partial least squares, PLS, PLS-SEM, Structural equation modeling, SEM, Technology acceptance model, TAM

2.

The PLS Agent: Predictive Modeling with PLS-SEM and Agent-Based Simulation

Journal of Business Research, Vol. 69, No. 10, 2016
Posted: 13 Jun 2017
Technical University Hamburg-Harburg (TUHH), Technical University Hamburg-Harburg (TUHH), Technical University Hamburg-Harburg (TUHH) and Hamburg University of Technology (TUHH)

Abstract:

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Partial least squares path modeling, PLS-SEM, Agent-based simulation, ABS, Predictive modeling, TAM