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Rosario Macera
Universidad de los Andes, Chile
Mons. Álvaro del Portillo
Las Condes
Santiago, 12.455
Chile
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Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications
Stanford University Graduate School of Business Research Paper No. 3401
Number of pages: 78
Posted: 12 Jun 2017
Last Revised: 23 Jul 2018
Andres Elberg
,
Pedro Gardete
, Rosario Macera and
Carlos Noton
PUC-Chile - School of Management, Nova School of Business and Economics, Universidad de los Andes, Chile and Dept of Industrial Engineering - University of Chile
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