Jessica Fong

University of Michigan Ross School of Business

701 Tappan Ave

Ann Arbor, MI 48109

United States

SCHOLARLY PAPERS

4

DOWNLOADS

727

SSRN CITATIONS

2

CROSSREF CITATIONS

2

Scholarly Papers (4)

1.

Debunking Misinformation in Advertising

Number of pages: 61 Posted: 08 Jul 2021 Last Revised: 06 Dec 2021
Jessica Fong, Tong Guo and Anita Rao
University of Michigan Ross School of Business, Duke University, Fuqua School of Business and University of Chicago - Booth School of Business
Downloads 421 (97,041)

Abstract:

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debunking, misinformation, deceptive advertising, social media, beliefs, conjoint, policy

2.

Search, Selectivity, and Market Thickness in Two-Sided Markets: Evidence from Online Dating

Number of pages: 66 Posted: 11 Oct 2019 Last Revised: 23 Jul 2021
Jessica Fong
University of Michigan Ross School of Business
Downloads 216 (194,918)
Citation 3

Abstract:

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digital markets, two-sided matching, platform design, online dating

3.

Can Facing the Truth Improve Outcomes? Effects of Information in Consumer Finance

Number of pages: 81 Posted: 27 Jan 2020 Last Revised: 25 Jan 2021
Jessica Fong and Megan Hunter
University of Michigan Ross School of Business and Boston College - Carroll School of Management
Downloads 83 (402,360)

Abstract:

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information avoidance, marketing, consumer finance, instrumental variables

4.

Dog Eat Dog: Measuring Network Effects Using a Digital Platform Merger

NBER Working Paper No. w28047
Number of pages: 40 Posted: 09 Nov 2020 Last Revised: 19 Feb 2022
Chiara Farronato, Jessica Fong and Andrey Fradkin
Harvard University, University of Michigan Ross School of Business and Boston University
Downloads 7 (807,330)
Citation 1
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