Minjung Kwon

New York University (NYU) - Leonard N. Stern School of Business

44 West 4th Street

Suite 9-160

New York, NY NY 10012

United States

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Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion Under Endogenous Consumption

Number of pages: 55 Posted: 13 Mar 2018
Minjung Kwon, Tulin Erdem and Masakazu Ishihara
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
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Abstract:

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counter-cyclical pricing, endogenous consumption, stockpiling, category expansion, promotion effects, seasonal demand, price expectation