Baek Jung Kim

University of British Columbia (UBC) - Sauder School of Business

2053 Main Mall, Vancouver BC Canada

Vancouver, BC V6T 1Z2

Canada

  • University of British Columbia (UBC) - Sauder School of Business

SCHOLARLY PAPERS

4

DOWNLOADS

1,348

SSRN CITATIONS

12

CROSSREF CITATIONS

11

Scholarly Papers (4)

Actions:
Email selected abstracts
1.

Frustration-Based Promotions: Field Experiments in Ride-Sharing

Management Science
Number of pages: 53 Posted: 25 Feb 2018 Last Revised: 21 Jan 2021
Maxime C. Cohen, Michael-David Fiszer and Baek Jung Kim
Desautels Faculty of Management, McGill University, Google/ Waze and University of British Columbia (UBC) - Sauder School of Business
Downloads 1,076 (34,616)
Citation 23

Abstract:

Loading...

Ride-Sharing, Field Experiments, Quality Management, Service Operations

2.

Is Early Product Release Preannouncement a Signal for High Product Quality?

Number of pages: 38 Posted: 24 Jul 2018
Masakazu Ishihara and Baek Jung Kim
New York University (NYU) - Leonard N. Stern School of Business and University of British Columbia (UBC) - Sauder School of Business
Downloads 212 (239,009)
Citation 2

Abstract:

Loading...

New Product Preannouncement, Signaling, Prerelease Buzz, Sales, Consumer Excitement, Disappointment Effect, Video Games

3.

The Role of Time-shifting in Serial Drama Viewing: Implications for Drama Producers and Advertisers

Number of pages: 56 Posted: 28 Mar 2023
Masakazu Ishihara, Baek Jung Kim and Hiroshi Kumakura
New York University (NYU) - Leonard N. Stern School of Business, University of British Columbia (UBC) - Sauder School of Business and Chuo University
Downloads 60 (587,188)

Abstract:

Loading...

TV Viewing, Time-shift, Bayesian Learning, Product Completeness, Dynamic Programming

4.

The Pareto Rule for Frequently Purchased Packaged Goods: An Empirical Generalization

Marketing Letters, 28: 491, (2017), DOI/10.1007/s11002-017-9442-5
Posted: 26 Apr 2018
Baek Jung Kim
University of British Columbia (UBC) - Sauder School of Business

Abstract:

Loading...

Pareto Rule, Frequently Purchased Products, Empirical Generalization