Baek Jung Kim

New York University (NYU) - Leonard N. Stern School of Business

40 W 4th Street

918

New York, NY 10012

United States

SCHOLARLY PAPERS

3

DOWNLOADS

559

CITATIONS

0

Scholarly Papers (3)

1.

Frustration-Based Promotions: Field Experiments in Ride-Sharing

Number of pages: 42 Posted: 25 Feb 2018 Last Revised: 21 Mar 2018
Maxime Cohen, Michael-David Fiszer and Baek Jung Kim
New York University (NYU) - Leonard N. Stern School of Business, Via and New York University (NYU) - Leonard N. Stern School of Business
Downloads 487 (55,939)

Abstract:

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Ride-sharing, Field Experiments, Promotions, Quality Management, Service Operations

2.

Is Early Product Release Preannouncement a Signal for High Product Quality?

Number of pages: 38 Posted: 24 Jul 2018
Masakazu Ishihara and Baek Jung Kim
New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 72 (317,240)

Abstract:

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New Product Preannouncement, Signaling, Prerelease Buzz, Sales, Consumer Excitement, Disappointment Effect, Video Games

3.

The Pareto Rule for Frequently Purchased Packaged Goods: An Empirical Generalization

Marketing Letters, 28: 491, (2017), DOI/10.1007/s11002-017-9442-5
Posted: 26 Apr 2018
Baek Jung Kim
New York University (NYU) - Leonard N. Stern School of Business

Abstract:

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Pareto Rule, Frequently Purchased Products, Empirical Generalization