Baek Jung Kim

University of British Columbia (UBC) - Division of Marketing

Canada

SCHOLARLY PAPERS

3

DOWNLOADS

1,112

SSRN CITATIONS

6

CROSSREF CITATIONS

16

Scholarly Papers (3)

1.

Frustration-Based Promotions: Field Experiments in Ride-Sharing

Management Science
Number of pages: 53 Posted: 25 Feb 2018 Last Revised: 21 Jan 2021
Desautels Faculty of Management, McGill University, Google/ Waze and University of British Columbia (UBC) - Division of Marketing
Downloads 956 (33,872)
Citation 22

Abstract:

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Ride-Sharing, Field Experiments, Quality Management, Service Operations

2.

Is Early Product Release Preannouncement a Signal for High Product Quality?

Number of pages: 38 Posted: 24 Jul 2018
Masakazu Ishihara and Baek Jung Kim
New York University (NYU) - Leonard N. Stern School of Business and University of British Columbia (UBC) - Division of Marketing
Downloads 156 (259,052)
Citation 1

Abstract:

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New Product Preannouncement, Signaling, Prerelease Buzz, Sales, Consumer Excitement, Disappointment Effect, Video Games

3.

The Pareto Rule for Frequently Purchased Packaged Goods: An Empirical Generalization

Marketing Letters, 28: 491, (2017), DOI/10.1007/s11002-017-9442-5
Posted: 26 Apr 2018
Baek Jung Kim
University of British Columbia (UBC) - Division of Marketing

Abstract:

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Pareto Rule, Frequently Purchased Products, Empirical Generalization