Baek Jung Kim

Korea University Business School

Seoul

Korea, Republic of (South Korea)

SCHOLARLY PAPERS

5

DOWNLOADS

1,681

TOTAL CITATIONS

36

Scholarly Papers (5)

1.

Frustration-Based Promotions: Field Experiments in Ride-Sharing

Management Science
Number of pages: 53 Posted: 25 Feb 2018 Last Revised: 21 Jan 2021
Desautels Faculty of Management, McGill University, Google/ Waze and Korea University Business School
Downloads 1,208 (36,346)
Citation 34

Abstract:

Loading...

Ride-Sharing, Field Experiments, Quality Management, Service Operations

2.

Is Early Product Release Preannouncement a Signal for High Product Quality?

Number of pages: 38 Posted: 24 Jul 2018
Masakazu Ishihara and Baek Jung Kim
New York University (NYU) - Leonard N. Stern School of Business and Korea University Business School
Downloads 275 (230,072)
Citation 2

Abstract:

Loading...

New Product Preannouncement, Signaling, Prerelease Buzz, Sales, Consumer Excitement, Disappointment Effect, Video Games

3.

The Role of Time-shifting in Serial Drama Viewing: Implications for Drama Producers and Advertisers

Number of pages: 56 Posted: 28 Mar 2023
Masakazu Ishihara, Baek Jung Kim and Hiroshi Kumakura
New York University (NYU) - Leonard N. Stern School of Business, Korea University Business School and Chuo University
Downloads 111 (508,392)

Abstract:

Loading...

TV Viewing, Time-shift, Bayesian Learning, Product Completeness, Dynamic Programming

4.

The Impact of Investment Gains on Gambling Consumption

Number of pages: 52 Posted: 02 Oct 2024
Jake An, Baek Jung Kim and Sung Kwan Lee
University of Technology Sydney, Korea University Business School and Chinese University of Hong Kong, Shenzhen
Downloads 87 (602,040)

Abstract:

Loading...

Gambling, Sensation Seeking, Risk Tolerance

5.

The Pareto Rule for Frequently Purchased Packaged Goods: An Empirical Generalization

Marketing Letters, 28: 491, (2017), DOI/10.1007/s11002-017-9442-5
Posted: 26 Apr 2018
Baek Jung Kim
Korea University Business School

Abstract:

Loading...

Pareto Rule, Frequently Purchased Products, Empirical Generalization