Stella Li

City University of Hong Kong

Assistant Professor of Marketing

Tat Chee Avenue

Kowloon

Hong Kong

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Scholarly Papers (1)

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Ideator Expertise and Cocreator Inputs in Crowdsourcing-Based New Product Development

Number of pages: 35 Posted: 28 Jun 2017
John Zhu, Stella Li and Michelle Andrews
Lawrence Technical University, City University of Hong Kong and Emory University
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Abstract:

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crowdsourcing, new product development, marketing expertise, engineering expertise, knowledge integration, cocreation