Author Page for Anne T. Coughlan

Michael F Price College of Business, University of Oklahoma, McMaster University - Michael G. DeGroote School of Business, Northwestern University - Kellogg School of Management and Salisbury University - Franklin P. Perdue School of Business

Downloads 221 (143,869)

Abstract:

5.

Multi-Level Marketing Business Opportunities: Analyzing Net Economic Return and Avoidable Economic Loss to Distributors

Number of pages: 51 Posted: 14 Aug 2016

Anne T. Coughlan

Northwestern University - Kellogg School of Management

Downloads 197 (160,306)

Abstract:

6.

How Internal Transaction Costs Drive Compensation Schemes

Number of pages: 41 Posted: 15 Oct 2004

Dominique Rouzies, Erin Anderson and Anne T. Coughlan

HEC Paris - Marketing, INSEAD - Marketing and Northwestern University - Kellogg School of Management

Downloads 176 (177,447)

Abstract:

7.

Brand Value and Stock Markets: Evidence from Trademark Litigations

Number of pages: 34 Posted: 12 Dec 2014

Anne T. Coughlan, Vidya Kamate and Yi Qian

Northwestern University - Kellogg School of Management, Kellogg School of Management - Department of Finance and Northwestern University - Kellogg School of Management

Downloads 157 (195,751)

Citation 1

Abstract:

8.

How Firm Strategies Impact Size of Partner-Based Retail Networks: Evidence from Franchising

Downloads 125 (235,075)

Citation 5

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How Firm Strategies Impact Size of Partner-Based Retail Networks: Evidence from Franchising

Journal of Small Business Management, Forthcoming

Number of pages: 51 Posted: 01 Jul 2013 Last Revised: 08 Jul 2013

Manish Kacker, Rajiv P. Dant, Jamie Emerson and Anne T. Coughlan

McMaster University - Michael G. DeGroote School of Business, Michael F Price College of Business, University of Oklahoma, Salisbury University - Franklin P. Perdue School of Business and Northwestern University - Kellogg School of Management

Downloads 124 (237,432)

Abstract:

How Firm Strategies Impact Size of Partner‐Based Retail Networks: Evidence from Franchising

Journal of Small Business Management, Vol. 54, Issue 2, pp. 506-531, 2016

Number of pages: 26 Posted: 03 Mar 2016

Manish Kacker, Rajiv P. Dant, Jamie Emerson and Anne T. Coughlan

McMaster University - Michael G. DeGroote School of Business, University of Oklahoma - Michael F. Price College of Business, Salisbury University - Franklin P. Perdue School of Business and Northwestern University - Kellogg School of Management

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Abstract:

9.

The Information Content of Marketing Investments: The Case of Sales Force Resizing Announcements

Number of pages: 39 Posted: 15 Nov 2010

Anne T. Coughlan, Kissan Joseph, Duane Myer and M. Babajide Wintoki

Northwestern University - Kellogg School of Management, University of Kansas - School of Business, University of Kansas and University of Kansas - School of Business

Downloads 104 (268,302)

Abstract:

10.

Results on the Standard Error of the Coefficient Alpha Index of Reliability

Marketing Science, Vol. 24, No. 2, Spring 2005, pp. 294-301

Number of pages: 8 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016

Adam Duhachek, Anne T. Coughlan and Dawn Iacobucci

Indiana University Bloomington, Northwestern University - Kellogg School of Management and Vanderbilt University - Marketing

Downloads 17 (560,525)

Abstract:

11.

Consumer Harm from Voluntary Business Arrangements: What Conditions are Necessary?

Number of pages: 35 Posted: 16 Nov 2019

Anne T. Coughlan

Northwestern University - Kellogg School of Management

Downloads 16 (566,618)

Abstract:

12.

Determinants of Pay Levels and Structures in Sales Organizations

Journal of Marketing, Vol. 73 (November 2009), 92-104

Number of pages: 14 Posted: 19 Nov 2015 Last Revised: 19 Feb 2016

Dominique Rouzies, Anne T. Coughlan, Erin Anderson and Dawn Iacobucci

HEC Paris - Marketing, Northwestern University - Kellogg School of Management, INSEAD - Marketing and Vanderbilt University - Marketing

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Citation 3

Anne T. Coughlan

Northwestern University - Kellogg School of Management

Polk Bros. Chair in Retailing and Professor of Marketing

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Scholarly Papers (12)

Price-Matching Guarantees, Retail Competition, and Product-Line Assortment

Abstract:

Channel Training Strategies in High-Technology Industries

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Join, Stay, Leave: A Study of Direct-Selling Distributors

Abstract:

A Cointegration Analysis of the Correlates of Performance in Franchised Channels

Abstract:

Multi-Level Marketing Business Opportunities: Analyzing Net Economic Return and Avoidable Economic Loss to Distributors

Abstract:

How Internal Transaction Costs Drive Compensation Schemes

Abstract:

Brand Value and Stock Markets: Evidence from Trademark Litigations

Abstract:

How Firm Strategies Impact Size of Partner-Based Retail Networks: Evidence from Franchising

How Firm Strategies Impact Size of Partner-Based Retail Networks: Evidence from Franchising

Abstract:

How Firm Strategies Impact Size of Partner‐Based Retail Networks: Evidence from Franchising

Abstract:

The Information Content of Marketing Investments: The Case of Sales Force Resizing Announcements

Abstract:

Results on the Standard Error of the Coefficient Alpha Index of Reliability

Abstract:

Consumer Harm from Voluntary Business Arrangements: What Conditions are Necessary?

Abstract:

Determinants of Pay Levels and Structures in Sales Organizations

Abstract:

Other Papers (1)

Technical Appendix to: Consumer Harm from Voluntary Business Arrangements: What Conditions Are Necessary?

Abstract: