Weiqing Zhang

New York University (NYU) - Leonard N. Stern School of Business

44 West 4th Street

Suite 9-160

New York, NY NY 10012

United States

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 40,528

SSRN RANKINGS

Top 40,528

in Total Papers Downloads

2,295

SSRN CITATIONS

3

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Success and Survival in Livestream Shopping

Number of pages: 37 Posted: 09 Feb 2022 Last Revised: 06 Jan 2023
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Department of Marketing and affiliation not provided to SSRN
Downloads 1,224 (32,020)

Abstract:

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livestream shopping, survival, e-commerce, entertainment, social network

2.

From High Bar to Uneven Bars: The Impact of Information Granularity in Quality Certification

Number of pages: 41 Posted: 19 Jan 2021 Last Revised: 07 Jul 2022
Xiang Hui, Zekun Liu and Weiqing Zhang
Washington University in St. Louis - John M. Olin Business School, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 489 (108,019)

Abstract:

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Quality certification, reputation systems, information granularity, e-commerce

3.

The Power of Livestream Shopping: Boosting Revenue and Catalyzing Spillover

Number of pages: 50 Posted: 06 Jan 2023 Last Revised: 21 Mar 2024
Weiqing Zhang, Zekun Liu, Xiao Liu and Eitan Muller
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing
Downloads 445 (121,058)
Citation 1

Abstract:

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multichannel marketing, livestream shopping, small business owner, uncertainty reduction, consumer-seller connection, promotion visibility

4.

Customer Return Rate Evolution

Number of pages: 42 Posted: 02 Aug 2021 Last Revised: 24 Feb 2024
Vienna University of Economics and Business, New York University (NYU) - Leonard N. Stern School of Business, Frankfurt School of Finance & Management and New York University (NYU) - Leonard N. Stern School of Business
Downloads 137 (382,935)

Abstract:

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online retailing, customer return rates, customer-retailer relationship, customer value