Xiang Yu

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

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Darden Case No. UVA-M-0944
Number of pages: 11 Posted: 06 Jul 2017
Siyuan Sun, Siming Xu, Xiang Yu and Meghan Murray
University of California, Berkeley - Department of Industrial Engineering and Operations Research, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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Abstract:

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china, social media, digital marketing, Weibo, TaoBao, WeChat, Young Generation