Sandeep Khurana

Indian School of Business (ISB), Hyderabad

Hyderabad, Gachibowli 500 019

India

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Scholarly Papers (1)

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When a Doctor Knows, it Shows: An Empirical Analysis of Doctors’ Responses in Q&A Forum of an Online Healthcare Portal

Mays Business School Research Paper No. 2998248
Posted: 13 Jul 2017 Last Revised: 26 May 2018
Sandeep Khurana, Liangfei Qiu and Subodha Kumar
Indian School of Business (ISB), Hyderabad, University of Florida - Warrington College of Business Administration and Temple University - Department of Marketing and Supply Chain Management

Abstract:

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healthcare, Q&A forums, digital platforms, spillover effect, user-generated content