Constantino Stavros

RMIT University

124 La Trobe Street

Melbourne, 3000

Australia

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Scholarly Papers (1)

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Developing a Scale for the Perceived Social Benefits of Sharing

Journal of Consumer Marketing, Forthcoming
Posted: 13 Jul 2017 Last Revised: 29 Jul 2017
Ashleigh Powell, Adrian Camilleri, Angela Dobele and Constantino Stavros
RMIT University, University of Technology Sydney, RMIT University and RMIT University

Abstract:

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Online Word-of-Mouth, Viral Marketing, Social Transmission