Xiaofei Zhang

Business School, Nankai University

94 Weijin Road

Tianjin, 300071

China

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Engaging Newly Enrolled Physicians with Introductory Incentives: The Role of Online and Offline References

Posted: 14 Aug 2017 Last Revised: 06 Jun 2022
Xiaofei Zhang, Wei Chen, Bin Gu and Xitong Guo
Business School, Nankai University, University of Connecticut - Department of Operations & Information Management, Boston University - Questrom School of Business and Harbin Institute of Technology

Abstract:

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Online health communities, introductory incentives, monetary incentives, mental accounting, prospect theory