Author Page for David Gal

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The Loss of Loss Aversion: Will It Loom Larger Than Its Gain?

Journal of Consumer Psychology, Forthcoming

Number of pages: 59 Posted: 09 Oct 2017 Last Revised: 26 Apr 2018

David Gal and Derek Rucker

University of Illinois at Chicago and Northwestern University - Kellogg School of Management

Downloads 3,208 (5,283)

Citation 6

Abstract:

Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman

Gal, David and Derek D. Rucker, "Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman," Journal of Consumer Psychology, Forthcoming

Number of pages: 18 Posted: 02 Mar 2018 Last Revised: 05 Mar 2018

David Gal and Derek Rucker

University of Illinois at Chicago and Northwestern University - Kellogg School of Management

Downloads 349 (121,589)

Abstract:

Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content

Number of pages: 48 Posted: 20 Jun 2018

Yuheng Hu, Yili Hong, David Gal, Anbang Xu, Vibha Sinha and Rama Akkiraju

University of Illinois at Chicago, College of Business Administration, University of Miami Herbert Business School, University of Illinois at Chicago, IBM Research, IBM Research and IBM Research

Downloads 222 (192,158)

Citation 4

Abstract:

The Weight of History: When Historical Corporate Transgressions Affect Present-Day Consumer Attitudes

Number of pages: 60 Posted: 05 Sep 2018

David Gal, Jeffrey Parker and Tianyi Li

University of Illinois at Chicago, University of Illinois at Chicago - College of Business Administration and University of Illinois at Chicago

Downloads 38 (583,502)

David Gal

University of Illinois at Chicago

Professor of Marketing

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Scholarly Papers (4)

The Loss of Loss Aversion: Will It Loom Larger Than Its Gain?

Abstract:

Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman

Abstract:

Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content

Abstract:

The Weight of History: When Historical Corporate Transgressions Affect Present-Day Consumer Attitudes

Abstract: