David Gal

University of Illinois at Chicago

Professor of Marketing

1200 W Harrison St

Chicago, IL 60607

United States

SCHOLARLY PAPERS

4

DOWNLOADS
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Top 18,961

in Total Papers Downloads

3,817

SSRN CITATIONS
Rank 45,314

SSRN RANKINGS

Top 45,314

in Total Papers Citations

9

CROSSREF CITATIONS

6

Scholarly Papers (4)

1.

The Loss of Loss Aversion: Will It Loom Larger Than Its Gain?

Journal of Consumer Psychology, Forthcoming
Number of pages: 59 Posted: 09 Oct 2017 Last Revised: 26 Apr 2018
David Gal and Derek Rucker
University of Illinois at Chicago and Northwestern University - Kellogg School of Management
Downloads 3,208 (5,283)
Citation 6

Abstract:

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Loss Aversion, Sociology of Science

2.

Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman

Gal, David and Derek D. Rucker, "Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman," Journal of Consumer Psychology, Forthcoming
Number of pages: 18 Posted: 02 Mar 2018 Last Revised: 05 Mar 2018
David Gal and Derek Rucker
University of Illinois at Chicago and Northwestern University - Kellogg School of Management
Downloads 349 (121,589)

Abstract:

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loss aversion, inertia, contrarian science

3.

Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content

Number of pages: 48 Posted: 20 Jun 2018
University of Illinois at Chicago, College of Business Administration, University of Miami Herbert Business School, University of Illinois at Chicago, IBM Research, IBM Research and IBM Research
Downloads 222 (192,158)
Citation 4

Abstract:

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Social Media Analytics, Consumer-Generated Content, Employee-Generated Content, Firm-Generated Content, Brand Personality

4.

The Weight of History: When Historical Corporate Transgressions Affect Present-Day Consumer Attitudes

Number of pages: 60 Posted: 05 Sep 2018
David Gal, Jeffrey Parker and Tianyi Li
University of Illinois at Chicago, University of Illinois at Chicago - College of Business Administration and University of Illinois at Chicago
Downloads 38 (583,502)

Abstract:

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Mental Representation of Organizations, Historical Behavior, Essentialism, Corporate Social Responsibility, Crisis Management