David Gal

University of Illinois at Chicago

Professor of Marketing

1200 W Harrison St

Chicago, IL 60607

United States

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

1.

Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman

Gal, David and Derek D. Rucker, "Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman," Journal of Consumer Psychology, Forthcoming
Number of pages: 18 Posted: 02 Mar 2018 Last Revised: 05 Mar 2018
David Gal and Derek Rucker
University of Illinois at Chicago and Northwestern University - Kellogg School of Management
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loss aversion, inertia, contrarian science

2.

The Loss of Loss Aversion: Will It Loom Larger Than Its Gain?

Journal of Consumer Psychology, Forthcoming
Number of pages: 59 Posted: 09 Oct 2017 Last Revised: 26 Apr 2018
David Gal and Derek Rucker
University of Illinois at Chicago and Northwestern University - Kellogg School of Management
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Loss Aversion, Sociology of Science

3.

Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content

Number of pages: 48 Posted: 20 Jun 2018
University of Illinois at Chicago, College of Business Administration, Arizona State University (ASU) - W.P. Carey School of Business, University of Illinois at Chicago, IBM Research, IBM Research and IBM Research
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Social Media Analytics, Consumer-Generated Content, Employee-Generated Content, Firm-Generated Content, Brand Personality