Author Page for David Gal

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The Loss of Loss Aversion: Will It Loom Larger Than Its Gain?

Journal of Consumer Psychology, Forthcoming

Number of pages: 59 Posted: 09 Oct 2017 Last Revised: 26 Apr 2018

David Gal and Derek Rucker

University of Illinois at Chicago and Northwestern University - Kellogg School of Management

Downloads 3,110 (4,793)

Citation 6

Abstract:

Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman

Gal, David and Derek D. Rucker, "Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman," Journal of Consumer Psychology, Forthcoming

Number of pages: 18 Posted: 02 Mar 2018 Last Revised: 05 Mar 2018

David Gal and Derek Rucker

University of Illinois at Chicago and Northwestern University - Kellogg School of Management

Downloads 336 (113,582)

Abstract:

Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content

Number of pages: 48 Posted: 20 Jun 2018

Yuheng Hu, Yili Hong, David Gal, Anbang Xu, Vibha Sinha and Rama Akkiraju

University of Illinois at Chicago, College of Business Administration, University of Houston - C.T. Bauer College of Business, University of Illinois at Chicago, IBM Research, IBM Research and IBM Research

Downloads 195 (195,499)

Citation 4

Abstract:

The Weight of History: When Historical Corporate Transgressions Affect Present-Day Consumer Attitudes

Number of pages: 60 Posted: 05 Sep 2018

David Gal, Jeffrey Parker and Tianyi Li

University of Illinois at Chicago, University of Illinois at Chicago - College of Business Administration and University of Illinois at Chicago

Downloads 32 (565,394)

David Gal

University of Illinois at Chicago

Professor of Marketing

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Scholarly Papers (4)

The Loss of Loss Aversion: Will It Loom Larger Than Its Gain?

Abstract:

Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman

Abstract:

Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content

Abstract:

The Weight of History: When Historical Corporate Transgressions Affect Present-Day Consumer Attitudes

Abstract: