David Gal

University of Illinois at Chicago

Professor of Marketing

1200 W Harrison St

Chicago, IL 60607

United States

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

The Loss of Loss Aversion: Will It Loom Larger Than Its Gain?

Journal of Consumer Psychology, Forthcoming
Number of pages: 59 Posted: 09 Oct 2017 Last Revised: 17 Oct 2017
David Gal and Derek Rucker
University of Illinois at Chicago and Northwestern University - Kellogg School of Management
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Loss Aversion, Sociology of Science

2.

Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman

Gal, David and Derek D. Rucker, "Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman," Journal of Consumer Psychology, forthcoming
Number of pages: 18
David Gal and Derek Rucker
University of Illinois at Chicago and Northwestern University - Kellogg School of Management
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loss aversion, inertia, contrarian science