David Gal

University of Illinois at Chicago

Professor of Marketing

1200 W Harrison St

Chicago, IL 60607

United States

  • University of Illinois at Chicago

SCHOLARLY PAPERS

4

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Scholarly Papers (4)

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1.

The Loss of Loss Aversion: Will It Loom Larger Than Its Gain?

Journal of Consumer Psychology, Forthcoming
Number of pages: 59 Posted: 09 Oct 2017 Last Revised: 26 Apr 2018
David Gal and Derek Rucker
University of Illinois at Chicago and Northwestern University - Kellogg School of Management
Downloads 2,479 (4,634)

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Loss Aversion, Sociology of Science

2.

Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman

Gal, David and Derek D. Rucker, "Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman," Journal of Consumer Psychology, Forthcoming
Number of pages: 18 Posted: 02 Mar 2018 Last Revised: 05 Mar 2018
David Gal and Derek Rucker
University of Illinois at Chicago and Northwestern University - Kellogg School of Management
Downloads 241 (119,331)

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loss aversion, inertia, contrarian science

3.

Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content

Number of pages: 48 Posted: 20 Jun 2018
Yuheng Hu, Yili Hong, David Gal, Anbang Xu, Vibha Sinha and Rama Akkiraju
University of Illinois at Chicago, College of Business Administration, Arizona State University (ASU) - W.P. Carey School of Business, University of Illinois at Chicago, IBM Research, IBM Research and IBM Research
Downloads 21 (487,733)

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Social Media Analytics, Consumer-Generated Content, Employee-Generated Content, Firm-Generated Content, Brand Personality

4.

The Weight of History: When Historical Corporate Transgressions Affect Present-Day Consumer Attitudes

Number of pages: 60 Posted: 05 Sep 2018
David Gal, Jeffrey Parker and Tianyi Li
University of Illinois at Chicago, University of Illinois at Chicago - College of Business Administration and University of Illinois at Chicago
Downloads 12 (548,523)

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Mental Representation of Organizations, Historical Behavior, Essentialism, Corporate Social Responsibility, Crisis Management