Cheng Boon Liat

Sunway University College

No. 5, Jalan Universiti

Bandar Sunway

Petaling Jaya, 46150

Malaysia

SCHOLARLY PAPERS

3

DOWNLOADS

165

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Factors Affecting Consumer's Continuance Online Purchase Intention in Malaysia

Global Journal of Business and Social Science Review, Vol. 1(2) 2013. 162-174
Number of pages: 13 Posted: 18 Jul 2017 Last Revised: 22 Jul 2017
Cheng Boon Liat and Yap Mun Fei
Sunway University College and Sunway University College
Downloads 86 (300,853)

Abstract:

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E-Commerce; Trust; Perceived Usefulness; Subjective Norm; Continuance Intention; Gender

2.

Gender Differences in Perceptions and Attitudes Toward Online Shopping: A Study of Malaysian Consumers

Lim, Y. M., Cheng, B. L., Cham, T. H., Ng, C. K. Y., & Tan, J. X. (2019). Gender Differences in Perceptions and Attitudes Toward Online Shopping: A Study of Malaysian Consumers. Journal of Marketing Advances and Practices, 1(2), 11-24.
Number of pages: 14 Posted: 24 Sep 2019
Tunku Abdul Rahman University (UTAR), Sunway University College, Universiti Tunku Abdul Rahman (UTAR), Tunku Abdul Rahman University (UTAR) and Tunghai University
Downloads 46 (414,079)

Abstract:

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E-commerce; Online Shopping; e-Retailing; Consumer Behaviour; Information System

3.

The Impact of Service Innovation on Tourist Satisfaction: Evidence from the Malaysian Tourism Industry

Global Journal of Business and Social Science Review, Vol. 2(3) 2014. 93-106
Number of pages: 14 Posted: 19 Jul 2017 Last Revised: 22 Jul 2017
Cheng Boon Liat
Sunway University College
Downloads 33 (467,231)

Abstract:

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Service Innovation; Process Innovation; Organisational Innovation; Marketing Innovation; Product Innovation; Tourist Satisfaction