Rozita Naina Mohamed

Universiti Teknologi MARA (UiTM)

40450 Shah Alam

Johor

Dungun, Selangor 23000

Malaysia

  • Universiti Teknologi MARA (UiTM)

SCHOLARLY PAPERS

2

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168

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Scholarly Papers (2)

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1.

Assessing Customer Emotion Product Relationship and Customer Retention Towards Halal Cosmetic Products

Journal of Management and Marketing Review, Vol. 1(1), p. 15-23, 2016
Number of pages: 9 Posted: 21 Jul 2017 Last Revised: 29 Jul 2017
Bee Li Yeo and Rozita Naina Mohamed
Tunku Abdul Rahman University (UTAR) and Universiti Teknologi MARA (UiTM)
Downloads 102 (401,190)

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Halal Cosmetics; Retail Service Quality; Halal Advertising; Customer Emotion Product Relationship; Customer Retention

2.

The Modern Retail Customer's Experience on Customer Engagement: Evidence from Health and Personal Care Stores in Malaysia Using Structural Equation Modelling Approach (SEM)

Global Journal of Business and Social Science Review, Vol. 1(4), p. 28-34, 2013
Number of pages: 7 Posted: 26 Jul 2017 Last Revised: 29 Jul 2017
Rozita Naina Mohamed, Rosidah Musa, Ramesh Krishnan and Shafinar Ismail
Universiti Teknologi MARA (UiTM), University Technology Mara Malaysia, Universiti Teknologi MARA (UiTM) - Faculty of Business and Management and Universiti Teknologi MARA (UiTM) - Faculty of Business and Management
Downloads 66 (515,680)

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Customer Emotions; Customer Engagement; Modern Retail; Health; Personal Care Stores