Bee Li Yeo

Tunku Abdul Rahman University (UTAR)

Sungai Long Campus Lot PT 21144

Bandar Sg. Long, Cheras, Selangor D.E.,

Bandar Sungai Long, 43000

Malaysia

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Scholarly Papers (1)

1.

Assessing Customer Emotion Product Relationship and Customer Retention Towards Halal Cosmetic Products

Journal of Management and Marketing Review, Vol. 1(1), p. 15-23, 2016
Number of pages: 9 Posted: 21 Jul 2017 Last Revised: 29 Jul 2017
Bee Li Yeo and Rozita Naina Mohamed
Tunku Abdul Rahman University (UTAR) and Universiti Teknologi MARA (UiTM)
Downloads 117 (431,076)

Abstract:

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Halal Cosmetics; Retail Service Quality; Halal Advertising; Customer Emotion Product Relationship; Customer Retention