Shuyi Yu

Massachusetts Institute of Technology, Sloan School of Management

PhD Candidate

Cambridge, MA 02139

United States

SCHOLARLY PAPERS

2

DOWNLOADS

228

CITATIONS

0

Scholarly Papers (2)

1.

Does IT Lead to More Equal Treatment? An Empirical Study of the Effect of Smartphone Use on Customer Complaint Resolution

Number of pages: 51 Posted: 01 Aug 2017 Last Revised: 13 Jun 2019
Catherine E. Tucker and Shuyi Yu
Massachusetts Institute of Technology (MIT) - Management Science (MS) and Massachusetts Institute of Technology, Sloan School of Management
Downloads 117 (235,988)

Abstract:

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Information Technology, Customer Service, Complaint Handling, Social Inequality

2.

Testimonial Advertising on Social Networks to Existing Customers and New Customers

Number of pages: 28 Posted: 07 Aug 2017
Catherine E. Tucker and Shuyi Yu
Massachusetts Institute of Technology (MIT) - Management Science (MS) and Massachusetts Institute of Technology, Sloan School of Management
Downloads 111 (245,046)

Abstract:

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Online Advertising, Targeting, Facebook, Internet